SEO & AI Search
Technical SEO, architecture, crawling, indexing, scalable content and GEO-ready discoverability.
Growth Strategy · SEO · PPC · AI Search
Turn strategyinto growth.
I’m Maruti Khapare, an SEO consultant and growth marketer. I connect search, paid media, analytics and customer journeys to build scalable acquisition systems and measurable business outcomes.
SEOPPCGEO
India · Dubai · International marketsGrowth across industries and funnels
Ideas → traffic → revenue
E-commerce SEO
9 lakh+
Pages in Olraa project
Meta Ads ROAS
4×
Brikroo · reported return
Real Estate Leads
~400
Leads per client · reported
Organic Revenue
₹4 lakh
The Desi Food · reported
4+ yearsGrowth & digital marketing experience
4× ROASBrikroo Meta campaign
50–60Real estate site visits per client, reported
30–40Monthly recruitment hires, reported
About me
Growth is more than running campaigns.
I work at the intersection of business goals, search discoverability, performance marketing, analytics and user experience. From a large-scale e-commerce SEO architecture to conversion-focused lead funnels, my work is about connecting execution to outcomes.
How I work
Discover → Build → Measure → Improve
I map the customer journey, prioritize high-impact opportunities, coordinate creative and technical execution, then measure performance using GA4, GSC and campaign data.
Technical SEOProgrammatic SEOGEO / AI SearchGoogle AdsMeta AdsGA4 & GTMCROCRM Funnels
Capabilities
One growth partner. Multiple levers.
Research, strategy, execution and measurement across channels and customer lifecycle stages.
Paid Acquisition
Meta, Google and LinkedIn campaigns built around qualified demand, conversions and efficiency.
Analytics & CRO
GA4, GTM, event tracking, user journeys, landing-page experiments and conversion diagnostics.
360° Brand Growth
Full-funnel strategy, positioning, social creative, CRM and integrated growth execution.
Selected work
Proof of work, not just promises.
Explore SEO, performance media and integrated growth projects. Performance metrics are self-reported and should be validated against platform data for formal case studies.
E-commerce · Organic Growth
Olraa & The Desi Food
E-commerce SEO across catalogue structure, indexing and intent-led content. Olraa’s reported search presence includes 120,000 indexed pages; The Desi Food’s work focused on organic acquisition and sales.
₹4 lakh organic revenue~1.2M impressions · ~20k clicks
Shipping & Logistics · SEO
Velocity Express, The Atlantic International & Unique Express
SEO across shipping and logistics brands, covering technical foundations, keyword strategy, on-page optimisation and internal linking, with programmatic landing-page work for Unique Express.
Technical & programmatic SEO
Hotels and Hospitality
Hotel Eden Karwar, Ember Castle by Eden, and The Padival Grand Puttur
Building online visibility for established offline brands: Hotel Éden in Karwar and Ember Castle in Gokarna, plus The Padival Grand in Puttur. Branding, local discovery, SEO, OTAs, social and creator collaborations.
Website & OTA booking channels
Real Estate · Marketing & Lead Generation
Atmos Tropical, Kattu Construction, The Right Life, Ganga Enterprises, Amantran Developers & Property Trade
Real estate marketing and lead generation focused on enquiries and site visits, with broader campaign support for Amantran Developers and Property Trade.
~400 leads & ~50–60 site visits per lead-generation client (reported)
Agency SEO
TMITS & Megamind Studios
SEO for two agencies, covering geographic content testing, search intent across funnel stages, service discoverability and site structure.
Agency search visibility
Gold Retail & Jewellery Sector (B2C)
MG Jewellers & Swayambhu Gold Pvt Ltd
Consumer marketing for gold and jewellery retail, covering discoverability, demand and campaign execution.
Healthcare · SEO
One Dental
End-to-end SEO for a dental healthcare website, tailored to treatment-related searches and local service demand.
Healthcare search strategy
D2C · Meta Ads
Brikroo
Meta-only performance acquisition, with a reported fourfold return on ad spend.
4× Meta ROAS
Visa Consultancy
Immigrotech
Lead generation and conversion-focused acquisition for immigration consultation services.
~10–15 consultations / month
Ireland · Recruitment Marketing
Emeis & Manor and Best Health
Employer-oriented recruitment marketing to attract potential candidates through digital acquisition funnels.
~30–40 hires / month (reported)
Dubai · SEO + PPC
Deluxe Printing & Exprintmart
Integrated organic search and paid campaigns for print-industry demand generation and revenue efficiency.
4–6× reported revenue / ad spend
Industrial Manufacturing · 360° Growth
Flexpert
Growth support for an industrial expansion joint manufacturer, covering positioning, channel strategy and digital execution.
Multi-channel growth support
STEM Education · 360° Growth
Robostem
Growth support for a STEM and robotics education provider, covering positioning, channel strategy and digital execution.
Multi-channel growth support
360° Digital Growth
DND Glassy
Growth support across brand positioning, channel strategy and digital execution.
Multi-channel growth support
Education · Marketing & PR
SPOCO, Sparda Degree College & Akash Educational Institutions
Lead generation, marketing and public relations to build awareness and attract enquiries.
Experience
From channel execution to business growth.
4+ years across multi-industry SEO, performance marketing, growth strategy and cross-functional implementation.
IndiaDubaiInternational ClientsB2B / B2C / D2C
Growth Manager · SEO & GEO
Techno Mind IT SolutionsTechnical and content-led search growth, measurement and multi-client delivery.
Growth Marketing Manager
Deluxe Printing · DubaiB2B lead generation, paid search, CRO and cross-channel demand programs.
Marketing Manager · Retail & E-commerce
Shri Mahaganapati JewellersSeasonal marketing, customer segmentation, paid campaigns and remarketing funnels.
Before we connect
A few useful answers.
What kind of marketing work do you do?
I work across technical SEO, keyword and content strategy, paid acquisition, analytics and conversion journeys. My portfolio includes ecommerce, hospitality, logistics, healthcare and other service businesses.
How do you connect SEO with business goals?
I start with the audience, the business goal and the path from discovery to action. I connect search intent, website structure, useful content and measurement with outcomes such as enquiries, bookings or sales.
Can I see examples of your work?
Yes. The OLRAA case study covers international ecommerce SEO and catalogue discovery. The Hotel Industry case study covers branding, local visibility, website content, OTA distribution and social activity across hospitality brands.
How do you approach a new project?
My process is Discover, Build, Measure and Improve. I review the current presence and customer journey, prioritise opportunities, work on implementation and use available data to guide the next steps.
How can we discuss a role or project?
Email makhapare@gmail.com or connect with me on LinkedIn. You can also use the Book a Call form on this website to request an introductory conversation.
Let's build something meaningful
Ready for your next growth milestone?
Growth strategy, SEO, AI search, PPC or conversion funnels—let's connect.