BRAND · SEARCH · DISTRIBUTION
Hotel digital marketing to build visibility and booking channels for established hospitality brands: Éden in Karwar and Gokarna, and The Padival Grand in Puttur.
I worked as part of the team across branding, website keywords and content, SEO, Google Business Profiles, OTA listings, social media and creator collaborations.
Find the stay.One brand experience across multiple guest touchpoints.
01THE BUSINESS CHALLENGE
The brands already had a good offline reputation, according to Maruti. The brief was to build visibility across digital platforms and support more bookings.
Karwar + GokarnaHotel Éden, Karwar · Ember Castle by Éden, Gokarna
A shared brand with separate destination journeys for Karwar and Gokarna. The live site connects property information with dining, events and destination content.
Visit the website
PutturHotel stays · dining · celebrations
A local hospitality brand with content addressing stays, travel planning and reasons to visit Puttur, alongside rooms, dining and event information.
Visit the websiteHelp guests discover the properties, understand the experience and find a booking option wherever they prefer to research.
02THE CONNECTED APPROACH
The engagement covered the wider digital presence. Search, content, local profiles, travel platforms and social activity supported the same commercial goal.
Our team worked on brand presentation across the website, listings and social channels. The aim was a recognisable hotel presence beyond word of mouth.
The scope included Google Business Profile optimisation and Google hotel visibility, alongside location-focused SEO. These touchpoints supported discovery closer to a guest’s destination and booking decision.
I worked with the team across website keywords, SEO, blogs and content. Destination research and stay-related questions helped connect discovery with the hotels’ own websites.
The team expanded and managed hotel listings across travel platforms serving Indian and international audiences. OTA distribution complemented the website rather than being treated as a separate marketing activity.
Social media marketing and barter-based influencer collaborations formed part of the wider effort. Maruti reports more collaborations and better visibility; campaign-level reach and attributed bookings are unavailable.
03SEARCH INTENT IN PRACTICE
The live websites provide inspectable examples of destination-led and stay-related content. They show how the brands address travel questions, but do not establish the conversion performance of individual articles.
A published hotel-selection guide gives travellers a route from destination research to considering a stay.
Read the Karwar guideA separate guide addresses Gokarna stays, supporting a distinct destination journey within the Éden brand.
Read the Gokarna guideLocal attraction content introduces the destination before the visitor chooses accommodation.
Explore the destination articleA route guide connects practical journey questions with information about staying in Puttur.
Read the travel guideDISCOVERY NEEDS DISTRIBUTION
The website gave the brands an owned presence. Google discovery, OTAs, social media and barter-based creator collaborations extended the routes through which guests could encounter them.
Distribution across major OTAs serving Indian travellers, including MakeMyTrip and Goibibo.
Expedia and other globally used booking platforms extended the routes through which overseas guests could discover a stay.
04THE REPORTED BUSINESS OUTCOMES
Maruti reports improved visibility, increased bookings and more barter-based influencer collaborations following the team’s work.
The brands became easier to find across search, local profiles, social media and travel platforms.
Maruti reports increased bookings through website and OTA channels following the team’s work.
Barter-based influencer partnerships added opportunities to introduce the properties to relevant audiences.
05CURRENT SEARCH SNAPSHOT
Ubersuggest’s latest returned month was October 2026. These India-market estimates were retrieved on 3 November 2026 and describe domains, not audited hotel booking performance.
| Domain | Estimated monthly organic visits | Organic keywords |
|---|---|---|
| hoteleden.inKarwar + Gokarna brand domain | 1,427 | 91 |
| thepadivalgrand.com | 92 | 46 |
The returned sample includes Gokarna beach-resort themes for Éden and Puttur sightseeing and travel-route themes for Padival. This is consistent with the destination-led content visible on the sites.
Third-party coverage is incomplete and may include broad or ambiguous searches. The estimates do not verify organic booking attribution, Google Maps traffic, OTA volume, international demand or the effect of a specific intervention.
I prepared this case study to document my contribution and the team’s work across the hotel brands. I reviewed the live websites, published content and search data to present the approach, execution and reported outcomes.
Éden website Padival website
Karwar.
Gokarna.
Puttur.
The journey.