Festivals
Akshaya Tritiya, Diwali, Dussehra and Gudi Padwa.
MG JEWELLERS & SWAYAMBHU GOLD · BELAGAVI
From local awareness to showroom visits.
A jewellery marketing case study on how MG Jewellers and Swayambhu Gold connected festive advertising, local creators and village outreach with showroom visits.
MY ROLE
Marketing Manager for both brands, responsible for digital and offline marketing.
- See a campaign
- Meet the brand locally
- Bring an offer to the showroom
01 · THE CHALLENGE
Give shoppers a reason to come in.
The goal was to keep MG Jewellers and Swayambhu Gold visible throughout the year and turn that familiarity into visits. Seasonal occasions gave us a reason to run a campaign. Village outreach gave us a way to meet shoppers directly.
- SECTOR
- Gold retail and jewellery
- MARKET
- Belagavi and surrounding villages
- ROLE
- Marketing Manager
- SCOPE
- Websites, ads, creative production and offline marketing
02 · ONLINE MARKETING
Stay visible between festivals.
Ongoing awareness ads kept the brands in view. The seasonal calendar gave the team a reason to plan new creative, shoots and collaborations.
Gifting occasions
Valentine’s Week, Mother’s Day, Father’s Day and Women’s Week.
Year-round awareness
Video shoots, video ads, influencer collaborations and both brand websites.
What shoppers need before they visit
Jewellery shoppers often check local store details, reviews, craftsmanship and hallmarking before making a trip. These are useful content themes for jewellery retailers. Our campaign work focused on brand websites, visual creative, seasonal offers and ongoing awareness.
Videos I made from scratch
I handled direction, production and editing myself for both featured videos.
Diwali 2024 offers and new collection
Watch on YouTube ↗Featured MG Jewellers campaign video
Watch on YouTube ↗03 · OFFLINE MARKETING
Connect village events with the showroom.
Our team visited villages and organised games and community activities. We handed out coupons and discount cards that families could use at the showroom, giving people a practical reason to follow up after the event.
Meet
Run games and activities where local families can take part.
Invite
Give participants a coupon or discount card to take home.
Visit
Give shoppers a reason to bring the offer to the showroom.
04 · CREATIVE WORK
Campaign creative and retail websites
The MG Jewellers Behance gallery brings the campaign design and jewellery imagery together in one place.