@import "https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600;700;800&family=Outfit:wght@400;500;600;700;800;900&display=swap";
.case-study{--paper:#fdfcff;--ink:#20265b;--green:#a849f9;--lime:#e8c7fb;--muted:#626a90;--line:#eae5f5;--serif:"Outfit","DM Sans",sans-serif;background:var(--paper);color:var(--ink);font:400 15px/1.7 DM Sans,Arial,sans-serif;overflow:clip}.case-study *{box-sizing:border-box}.case-study a{color:inherit;text-decoration:none}.case-study button{font:inherit}.case-study ::selection{color:#20265b;background:#e8c7fb}.case-study a:focus-visible,.case-study button:focus-visible,.case-study summary:focus-visible{outline-offset:5px;outline:3px solid #a849f9}.case-study h1,.case-study h2,.case-study h3,.case-study h4,.case-study p,.case-study figure{margin:0}.case-study h1,.case-study h2,.case-study h3,.case-study h4{font-family:Outfit,DM Sans,Arial,sans-serif;font-weight:650}.case-study em{font-family:var(--serif);font-weight:400}.case-study .case-wrap{width:min(1200px,100% - 96px);margin-inline:auto}.case-study .skip-link{background:var(--ink);color:#fff;z-index:100;padding:10px 20px;position:fixed;top:8px;left:8px;transform:translateY(-180%)}.case-study .skip-link:focus{transform:none}.case-header{border-bottom:1px solid var(--line)}.case-study .header-inner{justify-content:space-between;align-items:center;height:100px;display:flex}.signature{align-items:center;gap:16px;font-size:14px;font-weight:650;display:flex}.case-study .monogram{font-family:var(--serif);letter-spacing:-5px;padding-right:5px;font-size:43px;font-style:italic;line-height:1}.signature small{letter-spacing:1.7px;margin-top:3px;font-size:8px;font-weight:500;display:block}.case-header nav{align-items:center;gap:38px;font-size:12px;font-weight:600;display:flex}.case-header nav a:first-child{color:var(--muted)}.header-contact{border-bottom:1px solid var(--ink);padding:8px 0}.header-contact span{margin-left:22px}.case-hero{background:radial-gradient(at 85% 46%,#f5e9ff 0,#0000 52%);padding-top:32px}.hero-meta{letter-spacing:1.3px;justify-content:space-between;align-items:center;font-size:10px;display:flex}.hero-meta>a{letter-spacing:0;color:var(--muted);font-size:12px}.hero-meta>span{align-items:center;gap:12px;display:flex}.hero-meta i{background:var(--muted);border-radius:50%;width:3px;height:3px}.hero-layout{grid-template-columns:1.04fr 1fr;align-items:center;gap:72px;padding:66px 0 65px;display:grid}.case-study .eyebrow{letter-spacing:1.8px;align-items:center;gap:12px;font-size:10px;font-weight:700;line-height:1.5;display:flex}.status-dot{background:#a849f9;border-radius:100%;flex-shrink:0;width:7px;height:7px;display:inline-block}.case-study h1{letter-spacing:-3.4px;margin:25px 0;font-size:clamp(45px,4.6vw,69px);line-height:1.1}.case-study h1 em{color:#a849f9;letter-spacing:-2.7px;white-space:nowrap}.hero-description{max-width:440px;color:var(--muted);font-size:15px;line-height:1.85}.hero-actions{align-items:center;gap:28px;margin-top:30px;display:flex}.case-study .case-button{background:var(--ink);color:#fff;border-radius:3px;justify-content:space-between;align-items:center;gap:32px;min-height:49px;padding:14px 21px;font-size:12px;transition:background .2s,transform .2s;display:inline-flex}.case-study .case-button:hover{background:#b356e9;transform:translateY(-2px)}.case-study .text-link{align-items:center;gap:14px;font-size:12px;display:inline-flex}.case-study .text-link:hover{text-underline-offset:5px;text-decoration:underline}.role-line{border-top:1px solid var(--line);align-items:start;gap:24px;margin-top:35px;padding-top:28px;display:flex}.role-line>span{letter-spacing:1.4px;color:var(--muted);padding-top:3px;font-size:9px}.role-line p{font-size:11px;line-height:1.9}.catalogue-figure{background:#fff;border:1px solid #eae5f5;border-radius:8px;position:relative;transform:rotate(1deg);box-shadow:0 20px 65px -22px #34305c1b}.figure-top{border-bottom:1px solid var(--line);letter-spacing:1.4px;height:40px;color:var(--muted);justify-content:space-between;align-items:center;padding:0 16px;font-size:8px;display:flex}.figure-top>span:first-child{gap:4px;display:flex}.figure-top i{background:#e6d8f6;border-radius:50%;width:5px;height:5px;display:block}.figure-top>span:last-child{font-size:14px}.catalogue-body{padding:24px 28px 22px}.olraa-wordmark{letter-spacing:-3px;color:#20265b;font:800 43px/1 Outfit,sans-serif}.olraa-wordmark>span{vertical-align:top;letter-spacing:0;margin-left:3px;font:400 10px sans-serif}.catalogue-tagline{font:400 32px/1.1 var(--serif);letter-spacing:-.6px;margin-top:23px!important}.catalogue-numbers{border-top:1px solid var(--line);border-bottom:1px solid var(--line);grid-template-columns:repeat(3,1fr);margin:26px 0 23px;padding:14px 0;display:grid}.catalogue-numbers>div{border-right:1px solid var(--line);padding-left:16px}.catalogue-numbers>div:first-child{padding-left:0}.catalogue-numbers>div:last-child{border:0}.catalogue-numbers strong{letter-spacing:-1px;font:600 25px/1.4 Outfit,sans-serif;display:block}.catalogue-numbers span{color:var(--muted);font-size:9px;display:block}.catalogue-grid{grid-template-columns:repeat(2,1fr);gap:7px;display:grid}.catalogue-grid>div{background:#f9f4ff;border:1px solid #eee7f7;border-radius:3px;align-items:center;gap:8px;padding:12px 10px;font-size:10px;display:flex}.catalogue-grid>div:nth-child(2),.catalogue-grid>div:nth-child(5){background:#f2e6ff}.catalogue-grid>div:nth-child(3),.catalogue-grid>div:nth-child(6){background:#fff0ea}.catalogue-grid>div>span:last-child{margin-left:auto;font-size:11px}.category-mark{color:#a447ef;font-size:22px;line-height:1}.catalogue-route{color:var(--muted);justify-content:space-between;align-items:center;margin-top:23px;font-size:8px;display:flex}.catalogue-route b{color:#b356e9;font-size:15px;font-weight:400}.catalogue-figure>figcaption{border-top:1px solid var(--line);color:var(--muted);padding:10px 28px;font-size:8px}.hero-stat-row{border-top:1px solid var(--line);grid-template-columns:repeat(4,1fr) 1.05fr;align-items:center;padding:27px 0 31px;display:grid}.hero-stat-row>div{border-right:1px solid var(--line);padding-left:27px}.hero-stat-row>div:first-child{padding-left:0}.hero-stat-row strong{letter-spacing:-1px;font:600 32px/1.3 Outfit,sans-serif;display:block}.hero-stat-row span{color:var(--muted);font-size:10px}.hero-stat-row>p{color:var(--muted);padding-left:27px;font-size:9px;line-height:1.8}.case-jump{-webkit-backdrop-filter:blur(15px);backdrop-filter:blur(15px);border-block:1px solid var(--line);z-index:20;background:#fdfcfff2;position:sticky;top:0}.case-jump nav{justify-content:space-between;align-items:center;gap:24px;min-height:65px;display:flex}.case-jump nav>span{letter-spacing:1.5px;color:var(--muted);font-size:8px}.case-jump nav>div{align-items:center;gap:24px;display:flex}.case-jump a{white-space:nowrap;font-size:11px}.case-jump a:hover{color:#a849f9}.case-jump a small{color:#8386a6;margin-right:6px;font-size:8px}.case-jump .evidence-jump{font-size:10px}.case-section{padding-block:100px}.case-study section[id]{scroll-margin-top:90px}.section-intro{max-width:715px}.section-intro .eyebrow{color:var(--green)}.section-intro .eyebrow>span{letter-spacing:0;border:1px solid #e6d8f6;border-radius:50%;place-items:center;width:25px;height:25px;font-size:9px;display:grid}.case-study h2{letter-spacing:-1.8px;margin:22px 0;font-size:clamp(34px,3.2vw,47px);line-height:1.18}.section-lead{color:var(--muted);max-width:640px;font-size:15px;line-height:1.85}.overview-columns{grid-template-columns:1.1fr 1fr;gap:100px;margin-top:40px;display:grid}.body-copy{color:var(--muted);font-size:14px;line-height:1.9;margin-bottom:18px!important}.underlined-link{border-bottom:1px solid #d7c7ef;align-items:center;gap:35px;padding:5px 0;font-size:12px;display:inline-flex}.project-facts{grid-template-columns:1fr 1fr;gap:25px 20px;margin:0;display:grid}.project-facts>div{border-top:1px solid var(--line);padding-top:13px}.project-facts dt{letter-spacing:1.3px;color:var(--muted);font-size:8px}.project-facts dd{margin:8px 0 0;font-size:12px;line-height:1.8}.insight-line{border-block:1px solid var(--line);align-items:center;gap:25px;margin-top:47px;padding:22px 0;display:flex}.insight-line span{color:#b158ee;font-size:28px}.insight-line p{font:400 25px/1.4 var(--serif);letter-spacing:-.5px}.strategy-section{background:#fcf9ff;border-block:1px solid #eee9f5;padding:95px 0}.strategy-grid{grid-template-columns:1.1fr 1fr;align-items:center;gap:90px;margin-top:46px;display:grid}.strategy-step{border-top:1px solid #eae5f5;align-items:start;gap:24px;padding:22px 0;display:flex}.strategy-step>span{color:#a850d7;padding-top:5px;font-size:10px}.strategy-step h3{letter-spacing:-.4px;font-size:17px;line-height:1.6}.strategy-step p{color:var(--muted);margin-top:7px;font-size:12px;line-height:1.9}.architecture-figure{text-align:center;background:#fff;border:1px solid #eae5f5;border-radius:5px;padding:26px 24px}.figure-label{letter-spacing:1.3px;color:var(--muted);font-size:8px}.architecture-root{background:var(--ink);color:#fff;letter-spacing:1px;border-radius:4px;max-width:230px;margin:23px auto 0;padding:15px;font-size:19px}.architecture-root>span{letter-spacing:0;color:#eadbfc;font-size:9px;display:block}.diagram-stem{border-left:1px solid #d7c7ef;width:0;height:28px;margin:auto}.market-nodes{grid-template-columns:repeat(3,1fr);gap:7px;display:grid;position:relative}.market-nodes:before{content:"";background:#d7c7ef;height:1px;position:absolute;top:-9px;left:16%;right:16%}.market-nodes>div{background:#f9f4ff;border:1px solid #e6d8f6;border-radius:3px;padding:13px 3px;font-size:10px;line-height:1.4;position:relative}.market-nodes>div:before{content:"";border-left:1px solid #d7c7ef;height:9px;position:absolute;top:-10px;left:50%}.market-nodes small{color:var(--muted);margin-top:5px;font-size:8px;display:block}.architecture-layer{background:#fff;border:1px solid #eee7f7;border-radius:3px;justify-content:space-around;padding:14px 8px;font-size:10px;display:flex}.architecture-tools{grid-template-columns:1fr 1fr;gap:6px;padding:17px 0;display:grid}.architecture-tools span{color:#7764b6;border:1px dashed #d7c7ef;border-radius:2px;padding:6px;font-size:9px}.architecture-outcome{background:#f2e6ff;border-radius:3px;justify-content:center;align-items:center;gap:8px;padding:12px;font-size:10px;display:flex}.architecture-figure figcaption{color:var(--muted);text-align:left;padding-top:20px;font-size:9px;line-height:1.8}.funnel-layout{grid-template-columns:.8fr 1.6fr;align-items:center;gap:60px;margin:46px 0 65px;display:grid}.funnel-figure{text-align:center}.funnel-figure>.figure-label{margin-bottom:22px;display:block}.funnel-stage{color:#fff;clip-path:polygon(0 0,100% 0,89% 100%,11% 100%);flex-direction:column;justify-content:center;align-items:center;min-height:90px;margin:0 auto 7px;display:flex}.funnel-stage>span{letter-spacing:2px;opacity:.8;font-size:8px}.funnel-stage strong{font:500 22px/1.5 var(--serif)}.funnel-stage small{font-size:8px}.tof{color:#20265b;background:#d7bdfb;width:100%}.mof{background:#b158ee;width:77%}.bof{background:#9149d8;width:59%}.funnel-figure figcaption{color:var(--muted);margin-top:20px;font-size:9px;line-height:1.7}.table-scroll{max-width:100%;overflow-x:auto}.case-study table{border-collapse:collapse;text-align:left;width:100%;font-size:12px;line-height:1.8}.case-study table caption{text-align:left;color:var(--muted);padding:0 0 12px;font-size:10px}.case-study th,.case-study td{border-bottom:1px solid var(--line);vertical-align:top;padding:18px 15px}.case-study thead th{text-transform:uppercase;letter-spacing:1px;border-top:1px solid var(--line);background:#f9f4ff;font-size:9px;font-weight:600}.case-study tbody th{min-width:115px;padding-left:15px;font-weight:600}.case-study tbody th small{letter-spacing:.7px;color:var(--muted);white-space:nowrap;margin-top:4px;font-size:7px;display:block}.case-study td{color:var(--muted)}.case-study .small-note{color:var(--muted);margin-top:15px;font-size:10px;line-height:1.8}.subsection-head{justify-content:space-between;align-items:center;margin-bottom:23px;display:flex}.subsection-head h3{letter-spacing:-.6px;font-size:22px}.subsection-head>span{letter-spacing:1.3px;color:var(--muted);font-size:8px}.article-grid{grid-template-columns:repeat(3,1fr);gap:22px;display:grid}.article-example{border:1px solid var(--line);background:#fff;border-radius:4px;flex-direction:column;display:flex;overflow:hidden}.editorial-art{height:228px;padding:20px 22px;position:relative;overflow:hidden}.editorial-art>span:first-child{letter-spacing:1.8px;z-index:1;font-size:7px;position:relative}.editorial-art>strong{font:400 34px/.98 var(--serif);letter-spacing:-1px;white-space:pre-line;z-index:1;margin-top:22px;display:block;position:relative}.editorial-art>small{letter-spacing:1.3px;font-size:6px;position:absolute;bottom:17px;left:22px}.art-0{background:#f2e6ff}.art-1{color:#a850d7;background:#fff0ea}.art-2{color:#fff;background:#a949f9}.art-symbol{font:400 130px/1 var(--serif);color:#d7bdfb;opacity:.6;position:absolute;bottom:28px;right:12px;transform:rotate(-10deg)}.art-1 .art-symbol{color:#ff9d76;font-size:155px;right:0}.art-2 .art-symbol{color:#ffb899;letter-spacing:-7px;font-size:70px;bottom:30px;right:8px}.article-example-body{flex-direction:column;flex:1;padding:23px;display:flex}.micro{letter-spacing:1.3px;color:#a850d7;font-size:8px;font-weight:650;line-height:1.7}.article-example h4{letter-spacing:-.3px;margin:12px 0 9px;font-size:17px;line-height:1.55}.article-example h4 a:hover{text-underline-offset:4px;text-decoration:underline}.article-example .article-type{color:#a850d7;margin-bottom:12px;font-size:9px}.article-example-body>p:last-of-type{color:var(--muted);font-size:12px;line-height:1.85}.article-example-body>small{color:var(--muted);margin-top:auto;padding-top:20px;font-size:8px;line-height:1.8}.campaign-section{color:#fff;background:#20265b;padding:85px 0}.campaign-layout{grid-template-columns:1fr .85fr;align-items:center;gap:120px;display:grid}.campaign-section .eyebrow{color:#d7bdfb}.campaign-section h2{letter-spacing:-2px;margin:25px 0;font-size:clamp(43px,4.4vw,62px);line-height:1.08}.campaign-section h2 em{color:#e2a0e7}.campaign-layout>div>p:last-of-type{color:#e6d8f6;max-width:430px;font-size:13px;line-height:1.9}.channel-list{flex-wrap:wrap;gap:7px;max-width:420px;margin-top:26px;display:flex}.channel-list span{color:#f2e6ff;border:1px solid #7764b6;border-radius:2px;padding:5px 11px;font-size:9px}.campaign-figure{color:var(--ink);background:#fdfcff;border-radius:4px;padding:28px 30px;transform:rotate(-1deg)}.campaign-figure .micro{font-size:7px}.campaign-offer{align-items:center;gap:20px;margin:17px 0 24px;display:flex}.campaign-offer>strong{font:400 110px/1 var(--serif);letter-spacing:-7px}.campaign-offer>strong span{letter-spacing:-4px;font-size:58px}.campaign-offer>div{font-size:23px;line-height:1.4}.campaign-offer small{color:var(--muted);max-width:130px;margin-top:5px;font-size:10px;display:block}.campaign-rule{background:#e6d8f6;height:1px;margin-bottom:18px}.campaign-calendar{margin-top:12px}.campaign-calendar>div{border-bottom:1px solid #eae5f5;gap:15px;padding:10px 0;font-size:12px;display:flex}.campaign-calendar>div>span:first-child{color:#a850d7;align-self:center;font-size:8px}.campaign-calendar>div>span:last-child{color:#a850d7;margin-left:auto}.campaign-figure figcaption{color:var(--muted);margin-top:19px;font-size:8px;line-height:1.8}.team-figure{margin-top:42px!important}.team-lead{background:#f9f4ff;border:1px solid #eae5f5;border-radius:4px;align-items:center;gap:18px;padding:25px;display:flex}.initials{background:var(--ink);color:#fff;border-radius:50%;place-items:center;width:50px;height:50px;font-size:15px;display:grid}.team-lead h3{font-size:18px;line-height:1.6}.team-lead p{color:var(--muted);font-size:11px}.team-total{color:var(--muted);text-align:right;margin-left:auto;font-size:9px}.team-total strong{color:var(--ink);font-size:11px;font-weight:500}.team-branches{grid-template-columns:repeat(3,1fr);gap:20px;padding-top:28px;display:grid;position:relative}.team-branches>div{border:1px solid var(--line);border-radius:4px;padding:23px;position:relative}.team-branches>div:before{content:"";border-left:1px solid #d7c7ef;height:28px;position:absolute;top:-29px;left:50%}.team-branches h4{margin:7px 0 14px;font-size:21px}.team-branches .team-manager{color:var(--ink);font-size:12px}.team-branches .team-members{color:var(--muted);margin:3px 0 16px;font-size:11px}.team-branches p:last-child{color:var(--muted);border-top:1px solid var(--line);padding-top:14px;font-size:11px;line-height:1.9}.team-figure>figcaption{color:var(--muted);padding-top:16px;font-size:9px}.operations-grid{grid-template-columns:1fr 1fr;gap:85px;margin-top:65px;display:grid}.operations-grid h3{letter-spacing:-.6px;margin:12px 0 18px;font-size:24px}.operations-grid p{color:var(--muted);margin:0 0 13px;font-size:13px;line-height:1.9}.toolbox{border-top:1px solid var(--line);padding-top:17px}.toolbox dl{margin-top:13px}.toolbox dl>div{border-bottom:1px solid var(--line);grid-template-columns:1fr 1.6fr;gap:20px;padding:13px 0;display:grid}.toolbox dt{color:var(--muted);font-size:10px}.toolbox dd{margin:0;font-size:11px}.results-section{background:#fcf9ff;border-block:1px solid #eee9f5;padding:95px 0}.outcome-strip{border-block:1px solid #eae5f5;grid-template-columns:repeat(3,1fr);margin:40px 0 35px;padding:25px 0;display:grid}.outcome-strip>div{border-right:1px solid #eae5f5;padding-left:35px}.outcome-strip>div:first-child{padding-left:0}.outcome-strip>div:last-child{border:0}.outcome-strip span{letter-spacing:1.5px;color:var(--muted);font-size:8px;display:block}.outcome-strip strong{letter-spacing:-1.5px;font:500 39px/1.5 Outfit,sans-serif}.outcome-strip small{color:var(--muted);font-size:10px;display:block}.result-panel{background:#fff;border:1px solid #eae5f5;border-radius:5px;padding:30px}.chart-top{justify-content:space-between;align-items:center;gap:20px;display:flex}.chart-top h3{letter-spacing:-.7px;margin-top:8px;font-size:23px}.chart-switch{border:1px solid #e6d8f6;border-radius:4px;gap:3px;padding:4px;display:flex}.chart-switch button{color:#626a90;cursor:pointer;background:0 0;border:0;border-radius:2px;padding:8px 14px;font-size:10px}.chart-switch button[aria-pressed=true]{background:var(--ink);color:#fff}.orders-figure{margin-top:35px!important}.bar-chart{gap:15px;height:280px;padding-top:25px;display:flex}.chart-axis{width:40px;color:var(--muted);flex-direction:column;flex-shrink:0;justify-content:space-between;padding-bottom:48px;font-size:9px;display:flex}.bars-plot{background:repeating-linear-gradient(0deg,#0000 0 calc(25% - 1px),#eee7f7 calc(25% - 1px) 25%);border-bottom:1px solid #e6d8f6;flex:1;justify-content:space-around;gap:25px;height:calc(100% - 45px);display:flex}.bar-column{flex-direction:column;justify-content:flex-end;width:18%;max-width:130px;height:100%;display:flex;position:relative}.result-bar{height:var(--bar-height);background:#d7bdfb;border-radius:3px 3px 0 0;position:relative}.result-bar.last{background:#a949f9}.result-bar strong{white-space:nowrap;font-size:12px;font-weight:600;position:absolute;bottom:calc(100% + 8px);left:50%;transform:translate(-50%)}.bar-column>span{text-align:center;width:100%;font-size:10px;position:absolute;top:calc(100% + 10px)}.bar-column>span small{color:var(--muted);font-size:8px;display:block}.orders-figure figcaption,.index-figure figcaption{color:var(--muted);margin-top:17px;font-size:10px;line-height:1.8}.chart-data{border-top:1px solid var(--line);margin-top:25px}.chart-data summary{cursor:pointer;justify-content:space-between;gap:15px;min-height:40px;padding-top:17px;font-size:10px;list-style:none;display:flex}.chart-data summary::-webkit-details-marker{display:none}.chart-data[open] summary>span{transform:rotate(45deg)}.chart-data .table-scroll{margin-top:18px}.index-figure{grid-template-columns:250px 1fr;align-items:center;gap:35px;display:grid;margin-top:35px!important}.index-ring{background:conic-gradient(#a949f9 0 33.333%,#f0e7fa 33.333% 100%);border-radius:50%;place-items:center;width:220px;height:220px;margin:auto;display:grid}.index-ring>div{background:#fff;border-radius:50%;flex-direction:column;justify-content:center;align-items:center;width:169px;height:169px;display:flex}.index-ring strong{letter-spacing:-1px;font:600 34px/1.4 Outfit,sans-serif}.index-ring span{color:var(--muted);font-size:10px}.index-explain h4{letter-spacing:-1px;margin:9px 0;font-size:29px}.index-explain p{color:var(--muted);max-width:460px;font-size:12px;line-height:1.8}.legend{flex-wrap:wrap;gap:15px;margin-top:20px;display:flex}.legend span{align-items:center;gap:7px;font-size:9px;display:flex}.legend i{background:#a949f9;border-radius:50%;width:8px;height:8px}.legend span:last-child i{background:#f0e7fa}.index-figure figcaption{grid-column:1/-1;margin-top:0}.results-reading{grid-template-columns:1fr 1fr;gap:65px;margin-top:45px;display:grid}.results-reading h3{letter-spacing:-.4px;margin:10px 0 13px;font-size:20px}.results-reading p{color:var(--muted);font-size:12px;line-height:1.9}.data-note{border-top:1px solid #eae5f5;gap:30px;margin-top:35px;padding-top:20px;display:flex}.data-note strong{white-space:nowrap;font-size:10px;font-weight:600}.data-note p{color:var(--muted);font-size:10px;line-height:1.9}.sources-section{grid-template-columns:.9fr 1fr;gap:100px;display:grid}.sources-section h2{letter-spacing:-1px;margin:15px 0;font-size:30px}.sources-section p{color:var(--muted);font-size:12px;line-height:1.9}.source-list>a{border-bottom:1px solid var(--line);align-items:center;gap:16px;padding:14px 0;font-size:11px;display:flex}.source-list>a>span:first-child{color:#a850d7;font-size:8px}.source-list>a>span:last-child{margin-left:auto;font-size:16px}.source-list>a:hover{color:#b356e9}.source-list>p{margin-top:18px;font-size:9px;line-height:1.9}.case-cta{text-align:center;background:#f4e4ff;padding:65px 0}.case-cta .eyebrow{justify-content:center;font-size:8px}.case-cta h2{margin:20px 0 30px;font-size:45px}.case-cta .case-wrap>div{justify-content:center;align-items:center;gap:30px;display:flex}.case-footer{border-top:1px solid var(--line);padding:28px 0}.case-footer>.case-wrap{align-items:center;gap:28px;display:flex}.case-footer .monogram{font-size:35px}.case-footer p{color:var(--muted);font-size:10px}.case-footer a:last-child{margin-left:auto;font-size:10px}@media (min-width:1500px){.case-study .case-wrap{width:min(1260px,100% - 120px)}.hero-layout{gap:100px}.case-study h1{font-size:73px}}@media (max-width:1100px){.case-study .case-wrap{width:calc(100% - 64px)}.hero-layout{gap:38px}.case-study h1{letter-spacing:-2.6px;font-size:53px}.case-study h1 em{letter-spacing:-2px}.case-jump nav>span{display:none}.hero-stat-row{grid-template-columns:repeat(4,1fr)}.hero-stat-row>p{grid-column:1/-1;padding:15px 0 0;font-size:9px}.hero-stat-row>p br{display:none}.hero-stat-row>div:nth-child(4){border:0}.strategy-grid{gap:40px}.overview-columns{gap:50px}.funnel-layout{gap:30px}.campaign-layout{gap:65px}.operations-grid{gap:40px}.sources-section{gap:50px}.catalogue-numbers strong{font-size:23px}.editorial-art{height:215px}.editorial-art>strong{font-size:31px}.art-2 .art-symbol{letter-spacing:-5px;font-size:55px}}@media (max-width:800px){.case-study .header-inner{height:80px}.hero-meta>span{letter-spacing:.7px;font-size:7px}.hero-layout{grid-template-columns:1fr;gap:45px;padding:45px 0}.case-study h1{letter-spacing:-3px;font-size:64px}.hero-story{max-width:600px}.hero-description{max-width:480px}.catalogue-figure{width:100%;max-width:570px;transform:none;margin:auto!important}.catalogue-body{padding:27px 30px}.catalogue-grid>div{font-size:12px}.catalogue-numbers strong{font-size:30px}.catalogue-tagline{font-size:37px}.catalogue-route{font-size:10px}.hero-stat-row>div{padding-left:17px}.hero-stat-row strong{font-size:27px}.hero-stat-row span{font-size:8px}.case-jump .evidence-jump{display:none}.case-jump nav{min-height:55px}.case-jump nav>div{justify-content:space-between;gap:12px;width:100%}.case-jump a{font-size:10px}.case-section{padding-block:70px}.case-study h2{font-size:38px}.overview-columns{grid-template-columns:1fr;gap:35px}.strategy-section,.results-section{padding:70px 0}.strategy-grid{grid-template-columns:1fr;gap:35px}.architecture-figure{width:100%;max-width:540px;margin:auto!important}.funnel-layout{grid-template-columns:1fr}.funnel-figure{width:100%;max-width:340px;margin:auto!important}.funnel-table{margin-top:12px}.article-grid{grid-template-columns:1fr;gap:15px}.article-example{grid-template-columns:.9fr 1.2fr;display:grid}.editorial-art{height:100%;min-height:260px}.editorial-art>strong{font-size:37px}.art-symbol{font-size:160px;bottom:30px}.art-2 .art-symbol{font-size:70px}.article-example-body{padding:22px}.subsection-head{flex-direction:column;align-items:start;gap:12px}.campaign-layout{grid-template-columns:1fr;gap:40px}.campaign-section h2{font-size:57px}.campaign-figure{width:100%;max-width:540px;transform:none;margin:auto!important}.campaign-section{padding:65px 0}.team-branches{gap:12px}.team-branches>div{padding:17px}.team-branches h4{font-size:19px}.team-lead{padding:20px}.team-total{max-width:135px;font-size:8px}.team-total strong{font-size:10px}.operations-grid{grid-template-columns:1fr;gap:30px;margin-top:45px}.outcome-strip strong{font-size:31px}.outcome-strip>div{padding-left:20px}.result-panel{padding:23px}.chart-top h3{font-size:20px}.chart-switch button{padding:8px 11px;font-size:9px}.index-figure{grid-template-columns:210px 1fr;gap:20px}.index-ring{width:185px;height:185px}.index-ring>div{width:142px;height:142px}.index-ring strong{font-size:28px}.index-explain h4{font-size:25px}.results-reading{gap:30px}.data-note{display:block}.data-note p{margin-top:9px}.sources-section{grid-template-columns:1fr;gap:25px}.case-cta h2{font-size:38px}}@media (max-width:520px){.case-study .case-wrap{width:calc(100% - 36px)}.signature{gap:11px;font-size:12px}.case-study .monogram{font-size:35px}.signature small{letter-spacing:1.1px;font-size:6px}.case-header nav{gap:17px;font-size:10px}.header-contact span{margin-left:8px}.hero-meta>span{letter-spacing:.3px;gap:6px;font-size:6px}.hero-meta>a{font-size:10px}.case-hero{padding-top:23px}.hero-layout{gap:30px;padding:35px 0 32px}.case-study .eyebrow{letter-spacing:1.3px;font-size:8px}.case-study h1{letter-spacing:-2px;margin:20px 0;font-size:clamp(36px,10.9vw,55px);line-height:1.13}.case-study h1 em{letter-spacing:-1.5px}.hero-description{font-size:13px}.hero-actions{gap:21px;margin-top:24px}.case-study .case-button{gap:20px;padding:12px 16px;font-size:10px}.case-study .text-link{gap:8px;font-size:10px}.role-line{gap:20px;margin-top:25px;padding-top:21px}.role-line p{font-size:10px}.role-line>span{font-size:8px}.catalogue-body{padding:21px}.olraa-wordmark{font-size:38px}.catalogue-tagline{font-size:30px}.catalogue-numbers{margin:22px 0 18px}.catalogue-numbers strong{font-size:25px}.catalogue-numbers span{font-size:8px}.catalogue-grid>div{padding:10px 9px;font-size:9px}.category-mark{font-size:20px}.catalogue-route{font-size:8px}.catalogue-figure>figcaption{padding:10px 21px;font-size:7px}.hero-stat-row{grid-template-columns:repeat(2,1fr);gap:18px 0;padding:22px 0}.hero-stat-row>div{padding-left:20px}.hero-stat-row>div:nth-child(odd){padding-left:0}.hero-stat-row>div:nth-child(2){border:0}.hero-stat-row strong{font-size:31px}.hero-stat-row span{font-size:10px}.hero-stat-row>p{padding:0;font-size:8px}.case-jump nav>div{gap:7px}.case-jump a{padding:15px 0;font-size:9px}.case-jump a small{display:none}.case-section{padding-block:55px}.case-study h2{letter-spacing:-1.2px;font-size:32px}.section-lead{font-size:13px}.overview-columns{gap:25px;margin-top:26px}.body-copy{font-size:12px}.project-facts{gap:21px 15px}.project-facts dt{font-size:7px}.project-facts dd{font-size:11px}.insight-line{gap:15px;margin-top:30px;padding:20px 0}.insight-line p{font-size:21px}.strategy-section,.results-section{padding:55px 0}.strategy-grid{gap:25px;margin-top:30px}.strategy-step{gap:17px;padding:20px 0}.strategy-step h3{font-size:16px}.strategy-step p{font-size:11px}.architecture-figure{padding:22px 17px}.market-nodes>div{font-size:9px}.market-nodes small{font-size:7px}.funnel-layout{gap:20px;margin:35px 0 45px}.funnel-figure{max-width:290px}.case-study table{font-size:10px}.case-study th,.case-study td{padding:15px 10px}.case-study tbody th{min-width:91px;padding-left:10px}.case-study thead th{letter-spacing:.5px;font-size:8px}.case-study tbody th small{letter-spacing:0;font-size:6px}.funnel-table table{min-width:355px}.article-example{grid-template-columns:1fr}.editorial-art{height:215px;min-height:0}.editorial-art>strong{font-size:37px}.art-symbol{font-size:160px;bottom:20px;right:25px}.art-2 .art-symbol{font-size:90px;bottom:35px;right:27px}.article-example-body{padding:22px}.article-example h4{font-size:18px}.article-example-body>p:last-of-type{font-size:12px}.article-example-body>small{padding-top:16px;font-size:8px}.campaign-section{padding:50px 0}.campaign-section h2{font-size:48px}.campaign-layout>div>p:last-of-type{font-size:12px}.campaign-layout{gap:30px}.campaign-figure{padding:23px}.campaign-offer>strong{font-size:96px}.campaign-offer>strong span{font-size:50px}.campaign-offer>div{font-size:21px}.campaign-offer{gap:20px}.campaign-offer small{font-size:9px}.team-lead{flex-wrap:wrap;gap:13px;padding:18px}.team-lead h3{font-size:17px}.initials{width:42px;height:42px}.team-lead p{font-size:9px}.team-total{text-align:left;max-width:none;margin-left:55px}.team-total br{display:none}.team-total strong{margin-left:8px;font-size:9px}.team-branches{grid-template-columns:1fr;gap:15px;padding-top:20px}.team-branches>div{padding:20px}.team-branches>div:before{height:20px;top:-21px;left:38px}.team-branches>div:not(:first-child):before{height:15px;top:-16px}.team-branches h4{font-size:21px}.team-branches p:last-child{font-size:11px}.team-figure>figcaption{font-size:8px}.operations-grid{margin-top:38px}.operations-grid h3{font-size:22px}.operations-grid p{font-size:12px}.toolbox dl>div{gap:15px}.outcome-strip{margin:30px 0 25px;padding:20px 0}.outcome-strip>div{padding-left:11px}.outcome-strip strong{letter-spacing:-1px;font-size:24px}.outcome-strip span{letter-spacing:.6px;font-size:6px}.outcome-strip small{font-size:8px;line-height:1.8}.result-panel{padding:20px 15px}.chart-top{flex-direction:column;align-items:start;gap:17px}.chart-top h3{font-size:21px}.chart-switch{align-self:stretch}.chart-switch button{flex:1;padding:9px;font-size:10px}.bar-chart{gap:8px;height:245px}.chart-axis{width:33px;font-size:8px}.bars-plot{gap:17px}.bar-column{width:19%}.result-bar strong{font-size:10px}.bar-column>span{font-size:9px}.bar-column>span small{font-size:7px}.orders-figure figcaption,.index-figure figcaption,.chart-data summary{font-size:9px}.chart-data table{min-width:400px}.index-figure{grid-template-columns:1fr;gap:25px}.index-ring{width:200px;height:200px}.index-ring>div{width:153px;height:153px}.index-figure figcaption{grid-column:auto}.results-reading{grid-template-columns:1fr;gap:25px;margin-top:30px}.results-reading h3{font-size:20px}.results-reading p{font-size:11px}.data-note{margin-top:25px}.data-note p{font-size:9px}.sources-section h2{font-size:28px}.source-list>a{font-size:10px}.case-cta{padding:48px 0}.case-cta h2{font-size:34px}.case-cta .case-wrap>div{flex-wrap:wrap;gap:22px}.case-footer>.case-wrap{flex-wrap:wrap;gap:16px}.case-footer p{font-size:8px}.case-footer a:last-child{font-size:9px}.case-footer{padding:22px 0}}.case-study h2,.case-study h3,.case-study h4{text-wrap:balance}.case-study button,.case-study a,.case-study summary{touch-action:manipulation;-webkit-tap-highlight-color:#e8c7fb55}.case-study td,.case-study .outcome-strip strong,.case-study .hero-stat-row strong,.case-study .result-bar strong{font-variant-numeric:tabular-nums}.case-study .chart-switch button:hover{color:#20265b;background:#f2e6ff}.case-study .chart-switch button[aria-pressed=true]:hover{color:#fff;background:#b356e9}@media (prefers-reduced-motion:reduce){.case-study *{scroll-behavior:auto!important;transition:none!important}}@media print{.case-study{color:#000;background:#fff}.case-header,.case-jump,.case-cta,.case-footer,.hero-actions,.chart-switch{display:none!important}.case-study .case-wrap{width:100%}.case-section,.strategy-section,.results-section,.campaign-section{break-inside:avoid;padding:30px 0}.case-study h1{font-size:44px}.case-study h2{font-size:30px}.hero-layout{gap:30px;padding:25px 0}.campaign-section{color:#20265b;background:#eee}.article-grid{gap:12px}.result-panel{break-inside:avoid}.case-study .data-note p{color:#333}.case-study a{text-decoration:underline}}.case-study{--gradient:linear-gradient(110deg,#a949f9 0%,#d66eb1 52%,#ff9d76 100%)}.case-study h1{letter-spacing:-.045em;font-weight:900}.case-study h2,.case-study h3,.case-study h4{font-weight:800}.case-study em{background:var(--gradient);-webkit-background-clip:text;background-clip:text;font-family:Outfit,sans-serif;font-style:normal;font-weight:800;color:#0000!important}.case-study .case-button{background:var(--gradient);border-radius:9px;font-weight:800}.case-study .case-header{background:#ffffffdf}.case-study .header-inner{height:84px}.case-study .signature{font-family:Outfit,sans-serif;font-size:25px;font-weight:800}.case-study .signature small{display:none}.case-study .monogram{letter-spacing:-5px;background:var(--gradient);color:#0000;-webkit-background-clip:text;background-clip:text;font-family:Outfit,sans-serif;font-size:30px;font-style:normal;font-weight:900}.case-study .case-header nav{gap:30px;font-size:14px;font-weight:700}.case-study .header-contact{background:var(--gradient);color:#fff;border:0;border-radius:9px;padding:12px 22px}.case-study .catalogue-figure,.case-study .campaign-figure{border-radius:16px;transform:none}.case-study .architecture-figure,.case-study .article-example,.case-study .team-lead,.case-study .team-branches>div,.case-study .result-panel{border-radius:16px;box-shadow:0 10px 28px #4a2d7109}.case-study .olraa-wordmark,.case-study .catalogue-tagline{font-family:Outfit,sans-serif;font-weight:800}.case-study .campaign-section{color:#20265b;background:linear-gradient(115deg,#f4e4ff,#fff1e9)}.case-study .campaign-layout>div>p:last-of-type,.case-study .campaign-section .eyebrow{color:#626a90}.case-study .channel-list span{color:#626a90;background:#ffffff80;border-color:#d7c7ef;border-radius:24px}.case-study .campaign-section h2 em{color:#0000}.case-study .case-cta{background:linear-gradient(115deg,#f4e4ff,#fff1e9)}.case-study .result-bar.last{background:var(--gradient)}.case-study .case-jump{background:#ffffffed}.case-study .chart-switch button[aria-pressed=true]{background:var(--gradient)}@media (max-width:800px){.case-study .signature{font-size:20px}.case-study .case-header nav{gap:15px;font-size:11px}.case-study .header-inner{height:72px}}@media (max-width:520px){.case-study .signature{gap:10px;font-size:16px}.case-study .header-contact{padding:10px 12px}.case-study .case-header nav{gap:12px;font-size:10px}.case-study .monogram{font-size:27px}}.case-study .case-icon{color:#a949f9;vertical-align:middle;flex:none;width:25px;height:25px}.case-study .category-mark{align-items:center;display:flex}.case-study .project-facts{align-content:start;align-items:start;gap:24px}.case-study .project-facts dt{align-items:center;gap:9px;min-height:28px;display:flex}.case-study .project-facts dt .case-icon{width:22px;height:22px}.case-study .role-line p{max-width:460px;line-height:1.8}.case-study .challenge-summary{background:#f5efff;border-radius:14px;margin-top:28px;padding:22px 25px}.case-study .challenge-summary>p:nth-child(2){margin:10px 0 16px;font-size:22px;line-height:1.45}.case-study .challenge-summary>div{flex-wrap:wrap;gap:10px;display:flex}.case-study .challenge-summary>div>span{color:var(--muted);background:#fff;border-radius:20px;padding:6px 10px;font-size:10px}.case-study .technical-depth{margin-top:35px}.case-study .technical-depth .subsection-head{margin-top:0}.case-study .technical-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:15px;margin:22px 0;display:grid}.case-study .technical-grid article{border:1px solid var(--line);background:#ffffff90;border-radius:14px;padding:22px}.case-study .technical-grid h4{margin-bottom:10px;font-size:17px}.case-study .technical-grid p{color:var(--muted);font-size:12px;line-height:1.8}.case-study .campaign-section{padding:40px 0}.case-study .campaign-layout{grid-template-columns:1.1fr 1fr;align-items:start;gap:38px}.case-study .campaign-section h2{margin:16px 0;font-size:clamp(32px,3.8vw,48px);line-height:1.12}.case-study .campaign-figure{padding:25px}.case-study .campaign-offer{margin:15px 0}.case-study .campaign-offer>strong{font-size:88px}.case-study .campaign-calendar>div{padding:10px 0}.case-study .campaign-figure figcaption{margin-top:12px}@media (max-width:800px){.case-study .technical-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.case-study .campaign-layout{grid-template-columns:1fr;gap:24px}.case-study .campaign-figure{max-width:none}.case-study .campaign-section{padding:35px 0}}@media (max-width:520px){.case-study .technical-grid{grid-template-columns:1fr}.case-study .challenge-summary{padding:18px}.case-study .challenge-summary>p:nth-child(2){font-size:19px}.case-study .project-facts{gap:20px 14px}.case-study .project-facts dt{letter-spacing:.7px;gap:6px;font-size:6px}.case-study .campaign-section h2{font-size:34px}}.case-study .content-journey{margin:35px 0 48px}.case-study .journey-head{margin-bottom:22px}.case-study .journey-head h3{margin:10px 0;font-size:27px}.case-study .journey-head>p{color:var(--muted);font-size:13px;line-height:1.8}.case-study .journey-row{grid-template-columns:32% 1fr;align-items:stretch;gap:30px;margin-bottom:12px;display:grid}.case-study .journey-stage{text-align:center;clip-path:polygon(0 0,100% 0,91% 100%,9% 100%);background:#e9dcfc;flex-direction:column;justify-content:center;padding:28px 30px;display:flex}.case-study .journey-1 .journey-stage{background:#c99af7;margin-inline:9%}.case-study .journey-2 .journey-stage{color:#fff;background:#984be0;margin-inline:18%}.case-study .journey-stage>span{letter-spacing:2px;font-size:9px}.case-study .journey-stage h4{margin:9px 0;font-size:23px}.case-study .journey-stage p{font-size:11px;line-height:1.6}.case-study .journey-content{border:1px solid var(--line);background:#fff;border-radius:14px;padding:22px}.case-study .journey-content ul{flex-wrap:wrap;gap:8px;margin:12px 0;padding:0;list-style:none;display:flex}.case-study .journey-content li{background:#f5efff;border-radius:20px;padding:6px 10px;font-size:11px}.case-study .journey-content p{color:var(--muted);font-size:12px;line-height:1.8}.case-study .journey-content strong{color:var(--ink);margin-right:6px}.case-study .journey-next{margin-top:10px}.case-study .journey-next span{color:#a949f9}.case-study .journey-after{background:#f5efff;border-radius:12px;gap:25px;margin:22px 0 15px;padding:20px;display:flex}.case-study .journey-after strong{min-width:160px;font-size:13px}.case-study .journey-after p{color:var(--muted);font-size:12px;line-height:1.8}.case-study .campaign-layout{grid-template-columns:.95fr 1.2fr;gap:35px}.case-study .campaign-gallery{background:#ffffffb0;border:1px solid #eae5f5;border-radius:16px;padding:20px}.case-study .campaign-image-grid{grid-template-columns:1fr 1fr;gap:14px;margin-top:15px;display:grid}.case-study .campaign-image-grid img{aspect-ratio:4/5;object-fit:contain;border-radius:9px;width:100%;height:auto;display:block}.case-study .campaign-image-grid a>span{justify-content:space-between;margin-top:10px;font-size:11px;display:flex}.case-study .campaign-gallery figcaption{color:var(--muted);margin-top:15px;font-size:9px;line-height:1.8}.case-study .campaign-offer-note{color:var(--muted);border-top:1px solid var(--line);margin-top:12px;padding-top:12px;font-size:10px;line-height:1.8}@media (max-width:800px){.case-study .campaign-layout{grid-template-columns:1fr}.case-study .journey-row{grid-template-columns:36% 1fr;gap:15px}.case-study .journey-stage{padding:22px 12px}.case-study .journey-stage h4{font-size:19px}}@media (max-width:520px){.case-study .journey-row{grid-template-columns:1fr;gap:10px;margin-bottom:22px}.case-study .journey-stage{min-height:120px}.case-study .journey-stage h4{font-size:23px}.case-study .journey-after{display:block}.case-study .journey-after p{margin-top:10px}.case-study .campaign-gallery{padding:15px}.case-study .campaign-image-grid{gap:10px}}
.oLR06q_study h1 em{white-space:normal}.oLR06q_cover{color:var(--ink);border:1px solid var(--line);background:linear-gradient(145deg,#f4e4ff,#fff1e9);border-radius:18px;padding:clamp(1.5rem,5vw,3.5rem)}.oLR06q_cover>span{color:var(--ink);letter-spacing:.15em;font-size:.75rem}.oLR06q_cover ol{margin:1.5rem 0;padding-left:1.4em;font:500 clamp(1.25rem,3vw,2.1rem)/1.35 Outfit,sans-serif}.oLR06q_cover li{border-bottom:1px solid var(--line);padding-block:.45em}.oLR06q_cover figcaption{color:var(--muted);font-size:.85rem}.oLR06q_cards{grid-template-columns:repeat(auto-fit,minmax(min(100%,14rem),1fr));gap:1rem;margin-top:2rem;display:grid}.oLR06q_cards article{border:1px solid var(--line);background:#fff;border-radius:14px;padding:1.5rem}.oLR06q_cards h3{margin-bottom:.5rem;font-size:1.25rem}.oLR06q_cards p{color:var(--muted)}.oLR06q_notes{max-width:60rem;margin-top:2rem}.oLR06q_notes>p{color:var(--muted);margin-top:.5rem}.oLR06q_video{aspect-ratio:16/9;border:0;width:100%;margin-block:1rem;display:block}
